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Meta faces pressure over taxes, advertising, and child protection

Following Monday's survey by the Tax Justice Foundation, Meta remains part of a broader debate on taxes, regulation, and the functioning of social networks. In the United Kingdom, two-thirds of respondents supported raising the two-percent digital services tax for large technology companies, including Facebook's owner. SME Blogy ↗

In Austria, Meta will raise the price of advertising on Facebook, Instagram, and WhatsApp by five percent starting in July. The company justifies the move by citing the local digital tax. In the Netherlands, licensed betting companies are turning to the courts to force Meta to take more decisive action against ads for illegal gambling websites, while also filing a complaint with the European Commission. Der Standard ↗

New regulatory pressure also concerns the protection of children on social networks. According to initial assessments, Australia's restriction on social media for persons under 16 has so far had only a small impact on teenage behavior. Meanwhile, the German government is considering an age limit of 13 for social media, following recommendations from an expert commission that prepared a strategy for protecting children and young people. teraz.sk ↗

Further information concerns data protection and platform operations. Meta suspended an internal artificial intelligence training program that recorded employees' work activities, including keystrokes, following a data leak within the company. Shortly after a previous outage, problems with the availability of Facebook, Instagram, and Messenger reappeared. touchit.sk ↗

The company also unveiled new smart glasses without the Ray-Ban brand, cheaper Meta AI glasses models, and new tools designed to shorten the path from product discovery to purchase. Further developments will depend on court rulings, actions by European regulators, and the response of both users and advertisers. ecommercebridge.sk ↗

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