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Škoda Auto to Reconsider Support for Ice Hockey World Championship Over Russia's Return

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Automaker Škoda Auto will reconsider its involvement in the ice hockey world championship if the Russian national team takes part in the tournament. The company has been the main sponsor of the tournament since 1993, so a possible departure would mean the end of a partnership lasting more than thirty years. hnonline.sk ↗

Iva Povolná from the automaker's communications department reported on the company's position. Škoda Auto does not agree with the possible return of the Russian team to the international scene and considers its participation in the hockey world championship incompatible with the values the company holds. novinky.cz ↗

The dispute relates to the decision by the Court of Arbitration for Sport, which allowed Russian teams to return to competitions of the International Ice Hockey Federation after more than four years. The ruling thus opened up the possibility that the Russian national team could also take part in the upcoming world championship. e15.cz ↗

The automaker has not yet announced an immediate end to the cooperation. However, it has signaled it will reconsider its support if Russia actually takes part in the tournament. The decision could affect the long-term financing and commercial support of the world championship. denik.cz ↗

Further developments will depend on the final decision regarding the Russian national team's participation and on the stance of the hockey organizations. Škoda Auto will then assess whether it will continue sponsoring the tournament. ekonomickydenik.cz ↗
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