In the first half of 2026, Porsche sold fewer cars worldwide than a year earlier, and the decline is affecting all world regions. Sales at the German luxury sports car manufacturer fell year-on-year by sixteen percent to 122,300 vehicles. The most significant problem remains in China, where sales, according to available reports, continue to fall sharply. n-tv ↗
The weaker Chinese market is also weighing on Mercedes-Benz. Although the situation on the domestic car market in Germany is improving, with registrations growing again, foreign manufacturers are also benefiting substantially from this more favorable development. For the Stuttgart-based automaker, this means that the better performance in Germany does not yet offset the pressure coming from China. n-tv ↗
According to published information, Porsche sold significantly fewer cars in the first half of the year and is also preparing layoffs. At the same time, pressure to cut costs continues in the German automotive industry. In this context, the IG Metall trade union has called for protests against the austerity measures at automakers. Die Zeit ↗
The developments show that German premium brands are facing a combination of weaker sales in China, stronger competition, and cost pressure. Further developments will depend mainly on whether demand in China stabilizes and whether the growth in registrations in Germany can at least partially offset the shortfalls automakers face in key foreign markets. novinky.cz ↗
Porsche and Mercedes weighed down by weaker demand in China
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