Australia has introduced legislation that imposes a tax on the revenues of tech companies Meta, Google and TikTok if they do not voluntarily agree to pay for local media content. The government of Australian Prime Minister Anthony Albanese published a draft law called the News Bargaining Incentive Scheme, which includes a twenty-percent tax on the local revenues of digital giants. The Guardian ↗ Independent ↗
According to information from the draft, the tax would amount to approximately 2.25 percent of the Australian revenues of the affected platforms. Albanese called on Google, Meta and TikTok to voluntarily reach agreements with Australian media companies on payment for news content. The legislation is designed to provide these companies with a financial incentive to conclude agreements with traditional media outlets. Le Figaro ↗ France24 ↗
While traditional media companies around the world face declining advertising revenues due to competition from major tech platforms, the Australian government is seeking to ensure a fairer distribution of revenue. The initiative responds to long-standing disputes over whether tech companies should compensate media companies for content they publish on their platforms. Details of the draft law were presented on Tuesday and are expected to go through a consultation process with affected parties before the legislation is finally adopted. Tagesschau ↗
Australia introduces tax on tech giants if they fail to pay media outlets
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Sources (4)
Australia unveils laws that could force tech giants like Google and Meta to pay for news
Independent
| 07:23 28.04.
Australie : pression accrue sur Meta, Google et TikTok pour rémunérer les médias
Le Figaro
| 06:48 28.04.
Australia to tax tech giants unless they pay news outlets
RTE News
| 04:52 28.04.
Meta, Google et TikTok bientôt obligés de payer les médias locaux en Australie
France24
| 04:52 28.04.
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