Apple is preparing to raise the prices of its products because the cost of memory chips is rising rapidly. The company's outgoing chief, Tim Cook, said the firm can no longer fully absorb the impact of rising component costs and will have to pass some of the higher costs on to customers. e15.cz ↗ hnonline.sk ↗
The rise in memory prices is linked to the boom in artificial intelligence and the construction of data centers, which are increasing demand for chips. According to Cook, Apple managed to keep the prices of most of its products relatively stable for a long time, but he says the current situation is unsustainable. The price increases are expected to affect the brand's products in general, and some foreign headlines also point to a possible more significant price hike for the future iPhone 18 Pro. HVG ↗ Telex ↗
Apple customers must therefore expect to pay more for devices of this brand in the coming period. The company is thus responding to a broader pressure across the tech sector, where key components are becoming more expensive due to demand for artificial intelligence infrastructure. The future trajectory of prices will depend on whether tension in the memory chip market eases, or whether high demand remains the dominant factor for electronics manufacturers. seznamzpravy.cz ↗
Apple to raise prices of its products due to more expensive memory chips
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