It wasn't just any warehouse that burned, but an "icon" of the complex
Building No. 34, nicknamed "Háčko" (the "Hook"), was no ordinary industrial hall. According to architect and architecture historian Zdeněk Lukeš, the central shoe warehouse was built in the Baťa style of interwar Zlín architecture as a reinforced-concrete monolithic skeleton with a six-by-six-meter grid module and cylindrical columns. "It is of course a great cultural loss, it was a valuable structure," Lukeš assessed. Seznam Zprávy ↗The design dates from 1947 by architect Vladimír Kubečka, and the monumental ten-story monolith with a floor plan of 78 by 72 meters was built by the construction firm Staviteľ in three stages between 1949 and 1955. The complex itself had been badly damaged near the end of the war by the American bombing of Zlín on November 20, 1944, after which part of the factories had to be rebuilt from scratch. The warehouse was the first Czechoslovak attempt at a truly modern storage technology with maximum mechanization of internal transport and the loading of finished products directly into railway wagons. Zlín.eu ↗
A loss that "cannot be measured in money"
For the custodians of the Baťa legacy, a different part of the damage is the most painful one compared to the footwear. The Tomáš Baťa Foundation also kept its stock in the building, and the flames destroyed tens of thousands of its publications — according to the foundation, more than 27,000 books. "The collapsed Háčko was the heart of the complex, we are experiencing this very hard," said foundation director Gabriela Končitíková, calling the loss impossible to quantify. Deník N ↗It is a paradox that the building was facing a renaissance. The current administrator of the complex had for years leased it to companies and offices and was preparing an extensive reconstruction, which architects described as an extraordinary project for restoring an industrial monument. Historians also note that fires in the Baťa complex were not rare in the past — however, Háčko was among the structures that Zlín considered irreplaceable. Deník.cz ↗
The economic tally: footwear, clothing, and half a billion crowns
Alongside the cultural loss, the economic tally also grew during the day. The footwear brand Vasky lost approximately 75,000 pairs of shoes to the fire, whose retail value owner Václav Staněk estimated at 150 to 180 million crowns, while the police estimate started at 60 to 80 million. According to him, part of the damage should be covered by insurance. Seznam Zprávy ↗The fire hit the sportswear manufacturer Alpine Pro even harder. According to owner Václav Hrbek, goods worth over half a billion crowns, or roughly 20 million euros, burned in the warehouse. "We're expecting the worst," Hrbek described the situation, adding that the company is preparing a replacement e-shop supplied from its stores and wants to launch it within a week. hnonline.sk ↗
What will happen to the building, and why it caught fire in the first place
The structure's static stability has been compromised, and according to available information, Building No. 34 can no longer be saved — what remains of it will likely face demolition. On Friday morning, firefighters lowered the alarm level from the highest to the third degree, drew water for firefighting from the Dřevnice River, and also deployed helicopters. Seznam Zprávy ↗Dramatic footage of part of the building collapsing during the fire itself was published by the Czech news channel POŽÁRY.cz.
The cause of the fire remains unknown for now and is under investigation. The fire broke out on Thursday shortly after eight in the morning in the upper part of the building, where footwear stocks were stored, and gradually spread to the entire structure. Hundreds of firefighters and dozens of units took turns at the scene throughout the day. iROZHLAS ↗
The flames themselves on the upper floor, where the fire started, were captured in another recording by the channel POŽÁRY.cz.
What hotinfo is following
- Police or firefighters publish the official cause of the fire
- Damage to goods and the building is quantified, along with the share covered by insurance
- The fate of Building 34 is decided — how much is demolished and whether reconstruction remains possible
- Vasky and Alpine Pro resume sales and replace the lost stock
- A debate opens on fire protection and heritage status for Baťa-era functionalist buildings







