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Nvidia enters the PC chip market and challenges both Intel and Apple

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Nvidia has unveiled a new RTX Spark Superchip for personal computers, expanding its presence into a market long dominated by Intel and Apple. The chip is set to debut in desktop computers and laptops from major brands starting next autumn and is intended primarily for devices with artificial intelligence features. ANSA ↗

The new product was presented as a platform for Windows computers and, according to available information, is built on the Grace Blackwell superchip. This represents a more significant entry by Nvidia into the consumer segment of PC processors, since it is not merely a standalone graphics card but a broader solution for a new generation of computers. The company is thus extending its ambitions beyond data centers and graphics chips into the realm of everyday consumer devices. sector.sk ↗

Microsoft is also preparing for the platform, adapting Windows for a new generation of computers with ARM architecture and powerful artificial intelligence capabilities. Microsoft is also set to bring its own Surface device featuring this chip. Jensen Huang presented Nvidia's new products at the GTC conference, where the company focused mainly on artificial intelligence, laptops, and smaller updates from the gaming segment. Le Figaro ↗

Nvidia is also appearing in an autonomous transport project in Munich, where it is set to collaborate with Uber and the company Autobrains on testing driverless vehicles. This development shows that the company is expanding the use of its technologies from computers through artificial intelligence to autonomous mobility. Tagesspiegel ↗

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