Meta pulls Muse Image, EU demands changes to Instagram

12.07.2026 13:02 HotInfo 2

Meta pulled the Muse Image tool after just a few days, a tool that allowed users to create images using artificial intelligence from public content on Instagram. The feature faced criticism for privacy intrusions, since for public accounts the option to use content for image creation could be turned on automatically. The Guardian ↗

This step adds to broader pressure on Meta in the European Union. On Friday, July 10, the European Commission preliminarily concluded that Instagram and Facebook are violating EU digital services rules, as their design may encourage addictive use. The objections concern mainly autoplay video, infinite scrolling of content, personalized recommendations, and notifications that draw users back into the apps. El Pais ↗

The Commission claims that Meta insufficiently accounted for risks to users' mental health, particularly among children and adolescents. The company is required to modify the problematic features and demonstrate compliance with the Digital Services Act. If it fails to do so, it faces a substantial fine under EU rules. STVR (Spravy) ↗

At the same time, the company remains part of a broader discussion about the accountability of major tech firms. In the United Kingdom, according to a survey published Monday by the Fair Tax Foundation, two-thirds of respondents supported raising the two-percent digital services tax on large tech companies, including the owner of Facebook and Instagram. Further developments will depend on Meta's response to the regulators' objections and on whether the company adjusts its services before the preliminary findings lead to further steps. teraz.sk ↗

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