A court in Germany has begun proceedings on a lawsuit against the company Lidl over the way discounts are granted in its Lidl Plus loyalty app. The Brandenburg Higher Regional Court is to announce its decision on September 29. El Mundo ↗
The German consumer association claims that the discount system may put part of the customers at a disadvantage. The benefits are available through the bonus app, which customers use when shopping in Lidl stores. The dispute concerns the question of whether making discounts conditional in this way complies with consumer protection rules. Deutschlandfunk ↗
Discount apps offer users exclusive price advantages and allow retailers to build loyalty programs. However, consumer advocates warn that customers without the app, or without the possibility of using it, may not have access to the same prices as others.
The case began to be heard in court after the consumer association filed a lawsuit against Lidl. The proceedings focus on the bonus app and the discounts that customers can obtain by using it. novinky.cz ↗
The court's ruling on September 29 could clarify under what conditions retail chains may tie discounts to digital loyalty programs. The outcome could also be significant for other retail companies that use similar apps.
Dispute over discounts in the Lidl Plus app heads toward a court ruling
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| 14:31 15.09.
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