On Thursday, Apple raised prices worldwide across several product lines — Mac computers including MacBooks, iPads, as well as Apple TV, HomePod, and Vision Pro. Some models became as much as a quarter more expensive: the base iPad Air jumped from $599 to $749, an increase of 25 percent. Apple's stock reacted with a drop of approximately five percent. Bloomberg ↗
Despite headlines warning of a more expensive iPhone, Apple did not raise prices on iPhones, Apple Watch, or AirPods — it only hinted that adjustments might come later. It did not attribute the price hikes to tariffs, but to a sharp shortage of memory and storage chips triggered by the AI boom and data center construction. Apple stated that it has never experienced such a rapid rise in component prices before. CNN ↗ BBC ↗
For Slovak customers, this means a new MacBook or iPad will likely be noticeably more expensive in the eurozone. And it isn't just Apple — for the same reason, Microsoft has also announced higher prices for Xbox consoles. The media have adopted the term "RAMageddon" for this phenomenon: a broad spike in memory prices that could drive up the cost of electronics across brands until chip production manages to catch up with AI's hunger. CBC ↗ The Guardian ↗
Apple hiked Mac and iPad prices worldwide by up to 25%. The iPhone escaped price increases — the blame lies with AI's hunger for memory chips
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