Tech company Meta is announcing the expansion of its artificial intelligence in the European Union, designed to protect children under 13 from accessing Instagram and Facebook. The system works by automatically detecting users' ages and, if it suspects an account is run by a minor, moving it into a stricter mode with restrictions. RTE News ↗
The technology relies on analyzing photos, videos, and comments to estimate individual users' ages. Meta launched this initiative in response to European Union demands for better protection of minors on digital platforms. The system makes it possible to automatically identify accounts where the listed date of birth indicates adulthood, but the user's behavior suggests they are actually underage. Tagesschau ↗
The expansion of this technology into the EU comes in parallel with other regulatory scrutiny of Meta. Ireland's media authority, Coimisiún na Meán, has opened an investigation into Meta regarding the algorithm that recommends content on Facebook and Instagram. Meta is currently also reforming its recommendation algorithm to promote original content and reduce the reach of copied materials and memes, which could affect existing profiles focused on this type of content. ecommercebridge.sk ↗
These changes represent Meta's effort to adapt to growing regulatory pressure and safety standards in Europe, underscoring the importance of protecting young users and promoting higher-quality content on its platforms. BBC News ↗
Meta expands artificial intelligence to protect children on Instagram and Facebook in the EU
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