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Meta tests Community Notes, faces criticism over ads with violent content

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Meta has begun testing the Community Notes feature in 16 Spanish-speaking countries of Latin America. Users can use it to add context to posts and flag inaccurate or misleading claims. The company is thus testing a model in which the community participates in evaluating content, instead of a traditional system based exclusively on professional fact-checkers. hnonline.sk ↗

The testing comes at a time of growing attention to how Meta moderates content on its platforms. The feature is meant to help users better assess posts and respond to the spread of false information. It is not yet clear when it might expand to other regions. El Mundo ↗

At the same time, the company is facing criticism over findings about ads promoting materials depicting child sexual abuse. According to a published report, over the past ten months Meta ran hundreds of paid ads featuring artificially generated images of this type, with some appearing in India. The findings have raised questions about the effectiveness of the control mechanisms used in ad approval and in detecting dangerous content. TVN24.pl ↗

The latest developments show that Meta is simultaneously seeking new ways to involve users in content verification while facing pressure to enforce safety rules more rigorously. Further steps will depend on the results of the Community Notes testing and on the response to criticism of the advertising system. BBC World ↗

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Location: India
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